Speaking Topics

Basic Email Marketing Session | Email Marketing Session | Franchise Website Optimization | Website Optimization

Basic Email Marketing Session:

5 Must-Know Factors for Successful Email Marketing

Discover the five biggest factors for creating the most effective and profitable email marketing program for your business. Learn the science behind creating a winning email marketing program and the facets that will contribute to your success. Boris will also share his top secrets for successful email marketing, including when to send, what to send and what to include for boosting bigger ticket sales like banquets, parties and catering.

What you will learn:

1. Who Should Do Email Marketing?

• Which is better for me – software or service provider
• What tools and services are available for the next level

2. The # 1 Success Factor For Getting Results? Getting Staff On Board

• How to create employee buy-in for your marketing
• Creating a follow through system that works

3. How To Build A Monster Email List Every 30 Days

• Mapping your store’s touch points
• How to create a value proposition that sells

4. Creating Subject Lines That Command Attention

• What subject lines work and which fail
• How to create subject lines that boost open rates

5. How To Skyrocket Your Clicks – And Response!

• What email formats work best to drive response
• Where should my call to action be

Take Aways:

• How to create a deeper relationship with every guest
• Top 10 strategies to multiply your email list fast
• How to get every employee and customer to love your marketing
• The most effective factors in exploding email response

Download PDF of sample take aways

Email Marketing Session:

Top 5 Tips and Secrets For Successful Email Marketing

Boris Bugarski, CEO and President of mUrgent, will take you into an in-depth email marketing session with proven tactics that are sure to work for your business. This session includes his best kept secrets on email marketing, where to put the call-to-action to maximize results, how to build a monster email list overnight and his most successful email marketing tips!

What you will learn:

4-Wall Failure: #1 Reason Why Email Marketing Can Fail

From independents to chains, email marketing fails for one reason and one reason only – a lack of 4-wall promotion and implementation. As in any marketing, learn about the #1 reason of marketing strategy failure and how to avoid it.

How to Integrate Email into Your Existing Marketing Strategies

This segment focuses on leveraging email to increase frequency and consistency; how to integrate email effectively as a viable marketing tool; and how to integrate email into your current marketing strategies.

How to Create Subject Lines that Command Higher Open Rates

Subject lines are an integral part of any email campaign. Learn how to analyze subject lines to find out what is working and what is not with your own audience; and how to write subject lines that command attention and say, "Open Me!"

How to Build a Monster Email List and Keep it Growing

Find out the strongest ways to implement to get your email list snowballing. Learn the specific tactics for building a monster email list from within your 4-walls outside of them.

Boris's Top Email Marketing Secrets

• What day and time is best to send a campaign?
• How to reel in big ticket parties, banquets and catering
• How to present coupons that don’t cheapen your brand

Top 5 Tips for Successful Email Marketing Campaigns

1. No more than 2 emails per month – test, test, test

2. Use short subject lines – under 28 characters

3. Make it personal. 1 on 1. "You" and "Your"

4. Limit free seekers/fraud by creating offers that include a purchase

5. Don't always sell – build the relationship

Download PDF of sample take aways

Franchise Website Optimization:

What Business Developers Should Know About Building Their Websites

Learn how to effectively optimize your website from one of the marketing industry's top authorities. Boris Bugarski, CEO and President of mUrgent, will host an in-depth session on ways to optimize your website to its full potential to generate a steady stream of high quality traffic and leads for your company along with the top three biggest mistakes 70% of franchise sites make.

Take Aways:

Which layout performs best

• Learn which site layout skyrockets your Franchise leads and opportunities

How to turn your website into a lead generation system

• Best practices and tactics to generate strong leads and higher conversion rates

Determining clear calls to action

• Where to place your call to action to get the best response
• Determine which subject lines create the highest open rates

How to successfully get your site ranked on Google without paying the big bucks

• Learn what components on your site create higher, organic rankings on search engines like Google, Yahoo!, and MSN to beat out portal sites

AND... The Top 3 Biggest Mistakes 70% of Franchise Sites Make:

1. Having the same META Tags for all website pages

2. No redundancy in the call to action

3. No clear navigation or step by step process for site viewers to follow

Website Optimization:

The Power of Strategic Websites

Boris Bugarski, CEO and President of mUrgent, will host an informative session on how to boost website response by teaching you how to get your visitors where you want them to go and doing what you want them to do. Learn how to drastically increase your websites ability to direct traffic, skyrocket sales, generate leads and more.

What you will learn:

You Are Your Website- Look at the tremendous value that websites have in today's market place, and why consumers look to a website first for information and how it can tarnish your reputation in a few minutes.

Perception is Everything- Learn what your website needs to create a look that speaks big brand, big trust and the perception that it’s a great place to go and shop.

Earning Trust Through Your Website- Learn the basics of leveraging your website to build trust with your potential customers, and the top tactics to include in every website that will create trust faster.

Leading the Horses to Water- Discover the way to map out your website for optimum response, including placement of buttons, links and more. This session will teach you what to focus on and where it should be promoted on your site, giving you insights into strategic website building that pulls results day after day.

Top 5 Tactics that Will Boost Web Response Today- Introduction to the TOP 5 tactics that you can change on your website today that will boost response time and time again – and a download link that will allow you to see Boris's TOP 10.